Estée Lauder Will Become First Beauty Brand in Space | Op-Ed

This was originally posted on https://www.allure.com/story/estee-lauder-space-campaign along with the image used.

Estée Lauder is partnering with NASA to create the first beauty campaign filmed in space. NASA astronauts have been tasked with shooting zero-gravity footage of an Estée serum in space, and we spoke to experts about what this means for the future of beauty marketing.

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